A User-Centered Program Format for Mobile TV

The purpose of this study has been to develop a user centered program format for a future mobile TV service. The work has focused on user centered research methods to gather sufficient data from users. Methods used have been: survey questionnaire, focus groups with users, and seven exploratory interviews with experts on mobile TV. Scenarios and schematics have been used in designing of concept. The results show that users are interesting in a combination of broadcast and on-demand mobile TV. Interesting content to watch on mobile TV due to the survey questionnaire were news, sports and music. According to the two focus groups, user generated content and on-demand content were also interesting program formats for mobile TV. Based on results from the user study, six concepts were developed. After concept evaluation with experts, one final concept was further developed and is presented by schematics and scenarios. The final concept for a future mobile TV program format focuses on larger local events such as music festivals or other events that attracts a big audience. The aims of the program format are to entertain and inform event visitors through mobile TV. The service is a combination of ondemand and broadcast content to enable both active and passive usage. The results from this study are a guide to functions users asks for in a mobile TV service. It is also a result of what the telecom industry believe is technical and economical feasible. Ett användarcentrerat programformat för framtidens mobil-TV